In 2018, at nineteen, Tanishq Tiwari was two things at
once — Director at AdelCredit, a finance company in New
Delhi, and founder of AdelSocial Technologies. The thesis
was straightforward: that founders and operators deserved
software built to the same standard as the companies they
were building.
AdelSocial was built to deliver that class of software —
web platforms, mobile applications, SaaS infrastructure, AI
systems, and enterprise messaging APIs at scale. The same
standard venture-backed teams build in-house, for the
founders and operators who don't have that team yet.
AdelSocial was incorporated as an OPC in October 2024. By
then the company was running teams across seven countries —
India, Malaysia, Australia, the UAE, the USA, China and
Brazil — with HorizonMedia in Sydney and
NextLayer Technologies in Kuala Lumpur operating as
the regional arms. Twenty-five concurrent builds run
in-house at any given time.
The product portfolio has grown alongside the client work.
A bulk WhatsApp, SMS and RCS platform for the SMB market.
An AI news engine. An AI receptionist. SocialQube, a Web3
venture developed in partnership with Xenqube.
TheJaadumantar Studio, his audio production facility in
Delhi, hosts founders and operators on the record.
He writes on LinkedIn in a voice closer to a couplet than
a corporate post. That part is deliberate.
